Media and Advertising
Media company use case
A media company (consent requestor) requests permission from a customer (consent provider) to share data held by the media company (credential provider) with a range of third-party providers.
- The agency asks the customer, “Do you consent to sharing your data with us and our third-party providers so we can provide you with personalised advertisements and offers?
- Customer receives the request and gives consent via Priviti.
- Priviti matches consent securely and shares customer data with the marketplace provider, which shares it with its third-party providers.